Facebook is still the preferred place for 97% of marketers to run paid ads

Image Ads

Drive people to destination websites or apps through high-quality visuals..

Video Ads

Show off product features, and draw people in with sound and motion.

Collection

Encourage shopping by displaying items from your product catalogue – customised for each individual.

Carousel

Showcase up to ten images or videos within a single ad, each with its own link.

Slideshow

Use motion, sound and text to tell your story beautifully on any connection speed. Slideshows created within Ads Manager run as video ads.

Instant Experience

Instant Experience, formerly called Canvas, provides a full-screen, mobile-optimised experience instantly from your ad.

Lead generation ads

Lead ads on Facebook and Instagram help you collect info from people who are interested in your business. A lead ad is presented using an image, video or carousel, and followed by a lead form when the user engages with the ad.

Post engagement

Most Page posts on Facebook can be boosted to deliver more likes, comments, shares and photo views

Offers

Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as an image, video or carousel.

Event responses

Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.

Page likes

Page likes ads can be used to drive users to like your Page. You can design your Page likes ad with a video or an image masked to a ratio of 1.91:1.